Packaging: enhance the cosmetics terminal self-sales force?

Discount", "buy to give", and "double points"Into any cosmetic store, franchise, or just cosmetic brand counters, there will always be so many kinds of product promotions that let you move, however, leaving aside these obvious terminal promotional activities, in the absence of any promotional activities and guide sales rhetoric, prompting consumers to buy a product on the shelves of the element is what? Undoubtedly is the product's terminal self-sales force.

Terminal self-sales force, as the name suggests, that is, the product's own sales force, and the impact of cosmetics terminal self-sales force factors are very complex, the brand's popularity and reputation, the product's location in the cosmetic store display, the display of the way, the image of cosmetic packaging. The main appeal of cosmetics and so on, are the factors affecting the terminal self-sales force of cosmetics skin, and consumers enter the cosmetics terminal area, the intuitive terminal self-sales force is undoubtedly the product packaging, and the critical is whether the product function appeal is consistent with the needs of consumers, therefore, the two aspects of the cosmetic products to do a good job, and its terminal marketing is also half of the success.

Visual impact to hit consumer psychology

Cosmetics industry consumers are ly women, and women are often emotional consumers, usually because of a good-looking pattern or logo, that can move them. Successful packaging design can not only quickly catch the eye of consumers, but also allow people to perceive the product inside the package, including quality, grade, modeling taste, etc., to produce an immediate impulse to buy. Especially in many small and medium-sized cosmetic enterprises, there is not enough advertising support to do publicity under the premise. If you can put some effort into packaging, packaging from the product to start brand building is undoubtedly a wise move. Packaging design is undoubtedly a crucial part of brand building.

So for cosmetics, packaging design is to follow certain rules: the is to be targeted, such as 30-year-old and 40-year-old women, the appreciation of color and pattern (aesthetics) is a clear difference; the second reference to competitors, in the study of their packaging design, be sure to establish and strengthen the differences in their packaging; the third marketing, packaging has a silent salesman role in the terminal, the packaging of the salesman. Thirdly, marketing, packaging has the role of silent salesman in the terminal, the sales function of packaging promotes the packaging must from the economic, practical, and other considerations, on the one hand, to improve the value-added commodities through its design, on the other hand, it is necessary to satisfy people's material and spiritual needs through its design, packaging design by the impact of the commercial design, constantly changing styles, to the popular fashion to win the consumer's favor.

Insight into the demand Segmentation of functional requirements.

Usually in the cosmetics store consumers have their own needs, in addition to the common whitening, blemish, anti-wrinkle, and moisturizing, but also specific to a particular problem of the skin such as fine lines, redness, and so on, insight into the unique needs of consumers, subdivided into the professional function of the claim, it is possible to let the consumer heart.

Secondly, the buy point is also a major asset to attract consumers. How to refine unique, core, effective product selling points? Refinement of selling points mainly from the product material, process, function, details, color, shape, quality, environmental protection, humanization, etc. Refinement of selling points from the product itself is commonly used, but also the customer's attention to the, after all, the product itself is the "carrier" of all the value.